Misogi (禊) is a Japanese Shinto practice of ritual purification.
Traditionally, it involves immersing in cold water, standing under a waterfall, or performing physically intense acts to cleanse the body, mind, and spirit.
The goal is spiritual renewal—shedding the unnecessary to return to what is essential.
In the context of modern personal development the definition of Misogi has evolved. Popularized by performance coach Michael Gervais and ultrarunner Jesse Itzler, a Misogi today means:
A deliberate, extreme challenge—usually physical—that pushes you beyond your perceived limits.
It should be so difficult that there’s a 50% chance you might fail—unless you truly commit.
“The point of a Misogi is to do something so hard one time a year that it changes your perception of what’s possible.” — Michael Gervais
At SV Indie Sky, we’ve embraced this modern Misogi ethos and brought it to the ocean.
Every crew member has the option to attempt their own Misogi—on their terms, within a supportive framework. Your challenge might be:
It’s not about proving anything.
It’s about confronting the edges of who you think you are—and sailing beyond them.
We’re not a luxury cruise.
We’re a floating platform for transformation—equipped with the gear, experience, safety protocols, and culture designed to support bold, personal growth.
We believe your Misogi is already inside you.
Our job is to help you find it, face it, and finish—whether you succeed or not we've got your back.